Weyay Bank, Kuwait’s first digital bank and a pioneer in innovative financial solutions, has entered into a new collaboration with Nafas Wellness Center.
Established in 2018, Nafas specializes in empowering individuals through various programs designed to improve breathing techniques.
Through this collaboration, Weyay seeks to enhance both the mental and physical well-being of its customers across all age groups. By offering practical tools and resources, the partnership aims to help individuals manage the stresses and pressures of daily life with greater clarity, resilience, and calm.
This initiative is especially timely, as it provides much-needed support during the current challenging period, helping people navigate their daily routines with a sense of balance and well-being.
Furthermore, this collaboration includes the production of an educational awareness content series, featuring informative videos shared across the Bank’s social media channels. The content focuses on proper breathing techniques and practical methods to help customers, including children, manage stress and regulate their emotions.
Commenting on the collaboration, Fawaz Al‑Nakib, Loyalty and Partnership Manager at Weyay Bank, said that, “At Weyay, we see our role as more than just offering digital banking services. We strive to support our customers in all aspects of their lives. Given the challenges many people are experiencing today, we are committed to helping them find the peace of mind they need to progress personally and professionally.”
Nadia Al‑Marzouq, Co‑founder of Nafas Center, a licensed specialist, and a transformational breathwork group facilitator, noted that, “We are delighted to partner with Weyay Bank to promote the importance of proper breathing techniques. We aim to reach a broad audience, especially young people, and equip them with healthy ways to manage everyday stress.”
