Zain Bahrain offers Apple Pay services via its mobile app & in-store SSM

By Amirtha P S, Desk Reporter
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Zain Bahrain, the leading Mobile Broadband network operator in the Kingdom, has launched Apple Pay, a cash-free smartphone payment and digital wallet service, on its mobile application and via its in-store self-service machines (SSM) in line with its vision to improve mobile payments in the country.

Apple Pay is a mobile payment and digital wallet service by Apple, the American technology giant. Zain Bahrain users can now download the Zain mobile app on any iPhone, provided the user has the latest iOS 15 software upgraded on their phone. They can easily create an account and activate the mobile payment function that allows the use of Apple Pay directly from the app.

The launch of Apple Pay for Zain Bahrain users with Apple gadgets highlights the company’s ongoing commitment to diversify ways in which shoppers can interact with their digital channels in order to deliver a seamless digital mobile experience to its customers.

Mudassar Muhammad Ali
Mudassar Muhammad Ali
Director – Finance
Zain Bahrain

“The move to more robust digital payment methods were already being implemented at Zain Bahrain. However, the pandemic brought about a massive shift to digital payments and digital banking soared significantly. Consumers are now opting for contactless ways to pay, and Apple users have been waiting for Apple Pay to be introduced in Bahrain. By launching such services, Zain Bahrain strives to compete with traditional financial methods in delivering financial services and aims to contribute to the digital journey which is in line with the Kingdom’s digital government initiatives.”

With an iPhone, Zain Bahrain customers can make payments using Apple Pay in stores and many other places. Every Apple Pay purchase is authenticated with a Face ID or Touch ID, or a device passcode. In order to use Apple Pay in-store, a user needs to hold their iPhone up to a contactless reader following which they need to opt for the payment mode.

In case the user opts to use Face ID, they need to just double-click the side button on the iPhone, glance at the screen to authenticate the payment, then hold it near the reader. With Touch ID, the user can hold the iPhone near the reader with their finger on Touch ID and wait for the payment to be authorized. To make a purchase in-app with a compatible iPhone or iPad, select Apple Pay as the payment option in eligible apps and place the finger on Touch ID to send payment.

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