Zain, a leading mobile telecom innovator in seven markets across the Middle East and Africa, has been identified as the ‘Best Telecom Brand’ in the Middle East for the third consecutive year during the Telecom Review Summit Excellence Awards gala ceremony held in Dubai.
The ‘Best Brand’ accolade confirms the ongoing impact of Zain’s investment in 5G network upgrades and unique digital offerings that enhance the customer telecom experience, ground-breaking media campaigns, focus on corporate sustainability and diversity and inclusion (D&I) initiatives, making the company one of the most respected and recognized corporate brands in the region, since its introduction in 2007.
Distinctively, Zain Saudi Arabia was recognized for its successful transformational and digital growth in recent years which has taken the operation to new heights. The operation was awarded four prestigious awards for the ‘Best CSR Initiative’, ‘Best Standalone 5G Network’, ‘Best Cloud Provider’, and a Global Merit award for the Chief Technology Officer for his efforts in the successful 5G rollout that placed the Kingdom on the 5G world map.
ZainTech received two awards for the ‘Best ICT Investment’ for its agreement to acquire BIOS Middle East, a managed cloud service provider and ‘Best Enhanced Service Provider’ for its Drone-as-a-Service offering. ZainTech was established in October 2021 with the primary aim to offer enterprises and governments across the region a unique, one-stop shop across the full stack of ICT services. The two awards are a testament to the ongoing progress that the new entity has attained in signifying itself as a key player in this lucrative and fast-growing sector.
In its 2022 global ranking, Brand Finance, a leading valuation and strategy consultancy based in London, valued the Zain brand at $2.4 billion, a 9.6 percent increase year-on-year.
Zain continues to introduce new, dynamic services to its customers, evidenced by the expansion of Zain’s digital services and API platform ‘Dizlee’ in offering over 50 unique and appealing content and gaming services, as well as the growth of Zain Esports that has attracted over 30,000 gamers and 50 million social media views since its establishment in November 2020.
In the Fintech space where Zain provides far-reaching benefits to needy and vulnerable groups across various operations, the company’s market leadership saw it increase its customer base by 34 percent and revenue by 231 percent year-on-year in 2022, processing approximately $3 billion transaction value annually.
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