Abu Dhabi Airports unveils new corporate & visual identity

By Arya M Nair, Official Reporter
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Abu Dhabi Airports unveils new identity
Representational image

Abu Dhabi Airports, the operator and manager of the emirate’s five airports, has refreshed its brand architecture and visual identity, as it reaffirms its commitment to developing the aviation sector in the UAE’s capital. 

The new corporate identity, reinforced by a redefined purpose, mission and set of organizational values, underpins future growth plans for Abu Dhabi Airports.

In line with the refreshed corporate identity, Abu Dhabi Airports will continue to drive long-term growth and development, reaffirming its commitment to the overarching strategy of Abu Dhabi and the wider aviation ecosystem through three areas of priority:

  • Providing safe, secure and sustainable airport environments and operations reflecting industry best practices and in full compliance with international regulations, guidelines and goals.
  • Playing a vital role in the social and economic development of Abu Dhabi by providing connectivity and hospitality that showcases the emirate as a prime travel destination thereby promoting trade, tourism and GDP growth.
  • Collaborating and innovating to deliver an industry-leading airport experience, as well as product and service excellence.
Jamal Salem Al Dhaheri_Abu Dhabi Airports unveils new identity
Jamal Salem Al Dhaheri
CEO – Abu Dhabi Ports

“As we prepare to enter our next chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of airport experiences. Our strategic pivot is a direct response to the changing nature of our sector, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders. By harnessing the power of our people, capitalizing on our successes and working closely with our government and industry partners, Abu Dhabi Airports will continue to play an important role in the socio-economic development of Abu Dhabi.”

“Our evolving priorities are representative of our ambition to be at the forefront of the aviation sector. Guided by our redefined vision and mission, we have identified key pillars and priorities that will fuel our future growth, as we look to strengthen our value proposition to our stakeholders, continue our economic contributions to Abu Dhabi, and become more competitive, agile and dynamic as a business,” said Mr. Ahmed Jumaa Al Shamisi, Acting Chief Strategy Officer of Abu Dhabi Airports.

The refreshed brand architecture, unifying the visual identity of Abu Dhabi Airports and its subsidiaries, draws inspiration from Abu Dhabi’s visionary leadership, economic vision and reputation as one of the world’s most touristic destinations.

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