Abu Dhabi’s official media organization Abu Dhabi Media (ADM) has decided to associate with Tel Aviv-based Israeli English international news channel i24NEWS to engage in activities of mutual interest such as a shared content library and reporting along with an exchange of productions.
A Memorandum of Understanding was signed by both organizations with an attempt to use the synergy to deliver innovative, audience-centric content while improving and developing digital offerings.
“Abu Dhabi Media is always keen to work with media agencies and television service providers who seek to offer diverse and quality content with the highest levels of professionalism. This agreement is a reflection of our commitment towards the UAE vision as well as its ambitions by establishing strong and solid relationships with various institutions and media organizations on a regional and global level.”
ADM’s Acting GM further added that “The media industry requires strong strategic alliances to achieve sustainability, creativity as quality content that is engaging to our audiences. Our collaboration with i24NEWS will enable us to strengthen our respective production capabilities and provide distinctive media content.”
The deal will allow both media organizations to offer shared news reporting through correspondents in Israel and UAE with a primary focus on news reports and interviews in the Arabic language.
The two broadcasters will also now share content such as national reporting, documentaries and archival materials other than engaging in technical cooperation in the field of news and television broadcasting technology.
Frank Melloul, CEO and founder of i24NEWS, said, “As an international news network, we aspire to expand collaborations with platforms around the world. This is another step that will enable the expansion of our activities and we especially welcome it, as Abu Dhabi Media is a leading partner in the Middle East, a region which we are covering extensively. This partnership between i24NEWS and Abu Dhabi Media illustrates the many possibilities that have opened up to us in the wake of the Abraham Accords. Such collaboration between two media outlets will benefit first and foremost with viewers around the world, who will receive comprehensive coverage and diverse voices that together optimally reflect the events in the new Middle East.”
Launched in July 2013, i24NEWS is part of the US-based Altice Group which is owned by businessman Patrick Drahi. The firm has been lead by its CEO Frank Melloul since its inception.