Abu Dhabi’s ADCEB & SITE partner to boost incentive travel sector

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi
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The Abu Dhabi Convention & Exhibition Bureau (ADCEB) has signed a strategic partnership with the Society of Incentive Travel Excellence (SITE) in order to enable employees and key stakeholders to receive a specialized professional certification and benefit from SITE’s educational program of global incentive travel industry best practices.

The strategic collaboration will offer year-round access to SITE’s dedicated incentive travel events and conferences, providing networking and destination awareness opportunities to major DCT Abu Dhabi stakeholders.

The partnership demonstrates Abu Dhabi’s position as the ideal destination to host incentive travel schemes and events for corporate groups.

Mubarak Al Shamsi Director – ADCEB

“We are delighted to announce our partnership with the Society for Incentive Travel Excellence, which will help us to establish ourselves as a prime incentive travel destination and play a key role in crafting, co-curating, and delivering purposeful contributions to the SITE association, as well as to Abu Dhabi’s incentive travel market. We look forward to working closely with SITE over the coming year to deliver bigger and more impactful incentive travel events and schemes for corporations, as well as offer more opportunities for our employees and key stakeholders to connect, upskill and deliver exceptional incentive experiences in the future.”

According to the statement, “As the only international association that focuses on incentive travel, SITE allows leading incentive travel professionals from across the globe to connect and learn new practices, as well as discover how to draw upon new strategies to boost the sector further.”

As part of the partnership, Abu Dhabi will host the prestigious SITE Executive Summit at Abu Dhabi Business Events Week 2022, which will be held in the autumn. During the Summit, key ADCEB stakeholders will participate in SITE’s CIS qualification program, as per the statement.

Related: Abu Dhabi’s ADCEB signs MoU with Etihad Airways to boost MICE sector