Abu Dhabi’s ADCEB signs MoU with Etihad Airways to boost MICE sector

By Shilpa Annie Joseph, Official Reporter
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Officials from ADCEB and Etihad Airways signing the MoU.

The Abu Dhabi Convention & Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi, has signed a Memorandum of Understanding (MoU) with the national airline of the UAE, Etihad Airways to further bolster support for meetings, incentives, conferences and exhibitions (MICE) groups traveling to the emirate.

The strategic partnership with Etihad Airways will enable ADCEB to provide complimentary flights and discounts to eligible MICE groups as part of its Advantage Abu Dhabi program, a successful initiative that provides financial assistance, event planning benefits, subvention, and destination-driven value-adds to event organizers and corporate clients.

Further, the MoU will allow eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE group bookings on direct flights, and special flight rates for site or destination inspection trips to Abu Dhabi for clients that hold their business events and incentive groups in the emirate.

Mubarak Al Shamisi Director – ADCEB

“We are delighted to announce our partnership with Etihad Airways, which will help us to further establish Abu Dhabi as one of the world’s leading business events destinations. With this partnership, we will provide an attractive proposition to our MICE groups, attracting new interest and ensuring clients will continue to return to the emirate. From hosting conferences and exhibitions to being the go-to destination for meetings and incentive travel, we look forward to welcoming business leaders from around the world to discover everything Abu Dhabi has to offer.”

According to the statement, “As a tool for promoting the UAE capital to international destination management companies, meeting planners, and conference/exhibition organizers, the Advantage Abu Dhabi program provides the emirate with a competitive edge against global destinations which are increasingly bidding and attracting clients with enhanced support offers.”

Mr. Martin Drew, Senior Vice President of Sales and Cargo at Etihad Airways, said that, “Abu Dhabi is an ideal environment for business and leisure travelers alike, and as the UAE’s national airline, Etihad is proud to partner with ADCEB to make the destination even more appealing for MICE clients.”

“With Etihad’s fleet of state-of-the-art aircraft and famed Emirati hospitality from the award-winning cabin crew, business travelers will enjoy the journey as much as the destination,” Mr. Drew added.

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