Abu Dhabi’s Agthia unveils online auction platform ‘eZad’ for dates

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi-based leading food and beverage company Agthia has launched a business-to-business (B2B) eAuction platform eZad to help buyers from all over the world to purchase dates in bulk from UAE sellers.

According to the reports, eZad will enable buying and selling of dates faster, more transparent, and profitable for all. The platform is committed to supporting farmers in producing the best dates, and it will also help wholesale date buyers to expand their business. Furthermore, it intends to be the premier sales channel for farmers while also providing a hassle-free experience for purchasers.

In the first phase, eZad will source dates from farmers in the UAE and begin listing from the start of the harvest season in August. The scope of eZad will thereafter be gradually expanded to additional countries.

Farmers will list their dates for auction in eZad using a reliable certification system that grades dates according to market standards and is backed by a quality guarantee based on Al Foah’s significant experience and reputation.

The auction listing will be made available on eZad to buyers around the world for 48 hours. Buyers will be able to search and filter the listings based on preferences such as price, date type, quantity, and quality.

Alan Smith
Alan Smith
CEO – Agthia Group

“The eZad platform has been created to bring transparency, convenience, and standardization to the dates industry, through the technology and services we provide. Our goal is to link small and big farmers directly to bulk date buyers via a single, simple and innovative platform. By creating this direct link, previously hidden margins, as well as travel expenses, would be eliminated thereby offering a cost-effective solution to buyers. The tailor-made platform addresses the pain points of all stakeholders involved across the value chain. We have always put our farmers and customers at the heart of all that we do, and we will continue to do so to ensure fair economic returns and benefits for all.”

According to the reports, “Buyers can collect the dates purchased from one of eZad’s warehouses or select from any of the value-added services on offer, including storage, packaging, loading, fumigation, washing and delivering the dates to worldwide locations.”

Related: Abu Dhabi’s Agthia unveils dates marketing season for Al Foah