ADCB & Accor unite to launch ‘ALL-ADCB Credit Cards’ in UAE

By Amirtha P S, Desk Reporter
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Abu Dhabi Commercial Bank (ADCB) and French multinational hospitality company, Accor, through its lifestyle loyalty program ALL-Accor Live Limitless, have entered into a strategic partnership to launch the ALL-ADCB Infinite and Signature Credit Cards for consumers in the UAE.

The formidable agreement brings together Accor’s lifestyle loyalty program ALL and ADCB to create a co-branded credit card that rewards cardholders with elevated experiences, endless privileges and exceptional benefits to enjoy in the UAE and across the world.

The ALL-ADCB Infinite and Signature Credit Cards will provide the holders with a gateway to endless privileges and benefits. With an unrivaled portfolio of 28 Accor properties, guests can enjoy a wide range of service options that complement their lifestyle in the UAE.

In 2020, Accor announced its global partnership with Visa, to bring new payment experiences to loyal members of ALL-Accor Live Limitless, through the ALL Visa credit card. The introduction of the ALL Visa card enables the Accor Group to engage customers beyond their stay, via an industry-leading loyalty program, offering the ALL members the ability to earn points, enjoy new experiences and even more hotel nights.

Arup Mukhopadhyay
Arup Mukhopadhyay
Group Head
Consumer Banking

“This partnership between ADCB and Accor unites two leading brands that share a common set of customer-centric values and an intense focus on delivering an unparalleled customer experience. The Accor Live Limitless “ALL”- ADCB Infinite and Signature Credit Cards will provide our customers with exceptional value in terms of lifestyle and financial benefits. ADCB is committed to setting new standards in the banking industry by intensifying the customer-centric services, and outpacing demands to exceed customers’ expectations.”

Available to customers in early summer 2022, the highly anticipated ALL–ADCB Credit Cards will not only offer cardholders a chance to earn rewards on everyday purchases but also provide unmatched lifestyle benefits at 28 of Accor’s premium, lifestyle and luxury hotel brands in the UAE and across 5,200 participating properties around the world.

Commenting on the partnership, Mr. Mehdi Hemici, Chief Loyalty and Partnership Officer at Accor said, “The ADCB-Accor agreement marks a milestone for us in the region, as we partner with one of the leading digitally innovative banks in the UAE. Through ADCB, Accor’s loyalty program, Accor Live Limitless, can be enjoyed in a class of its own, and we look forward to witnessing the success of this collaboration. Working with luxury and premium brands allows us to offer world-class experiences to cardholders and this partnership is an imperative step to achieving that goal.”

With over 68 million members globally, which includes more than 700,000 members in the UAE, Accor’s loyalty program ‘Accor Live Limitless’, is one of the most popular reward schemes in the region.

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