Etisalat by e& unites with VMware to improve its SD-WAN and SASE offerings

By Shilpa Annie Joseph, Official Reporter
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Etisalat partners with VMware
Officials from etisalat by e& and VMware.

UAE-based multinational telecommunications services provider, etisalat by e& has entered into a partnership with American cloud computing and virtualization technology company, VMware to expand and enhance its Software-Defined Wide Area Network (SD-WAN) and Secure Access Service Edge (SASE) services for its business customers in the Emirates.

The partnership will enable etisalat by e&’s public and private sector customers to strengthen their networks without the need for costly physical infrastructure.

Furthermore, it will allow them to monitor network performance, adjust network settings remotely, and embrace new technologies including cloud, AI, and Edge.

The new solutions will give customers highly secure access to their applications from the closest available links, maintaining optimum performance and productivity for users.

Hamad Mohamed Al Marzooqi_etisalat by e&
Hamad Mohamed Al Marzooqi
Senior Vice President
Pre-Sales & Business Operations
etisalat by e&

“This partnership with VMWare to deploy state-of-the-art SD-WAN and SASE technology will give organizations across the UAE the solutions they need to grow and accelerate their digitalization journey. This is in line with the overall vision of the UAE leadership to position the country as a global ICT hub and achieve leadership in the digital space. We stand by our commitment to providing best-in-class innovative solutions, harnessing advanced technologies, and maintaining our cutting-edge telecom infrastructure offerings. We will continue to act as the trusted partner and advisor of businesses by enabling enterprise connectivity and beyond connectivity requirements, which, in turn, will accelerate the digital economy.”

According to the statement, “By bringing members of distributed workforces onto the same virtual network, the solution will allow companies to simplify their remote working arrangements, ensuring that people, apps, and devices can communicate securely from anywhere.”

The enhanced SD-WAN and SASE services will help etisalat by e& in its mission to drive digital innovation while supporting initiatives including the UAE Digital Government Strategy 2025.

“This partnership demonstrates the power of SD-WAN and SASE solutions to drive efficiency, security, and innovation, helping organizations of all shapes and sizes in the UAE to become smarter and more agile. We look forward to continuing to support Etisalat by e& as it raises the bar for business services,” commented Mr. Ahmed Auda, Vice President & GM, Middle East, Turkey & North Africa at VMware.

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