Reddit launches TikTok like video feed on iOS

By Amirtha P S, Desk Reporter
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The American social news aggregation, web content rating, and discussion website, Reddit is bringing out a new short-video feature for its mobile app that should make it easier to watch the social network’s content in just one place. 

Reddit’s video feed has an interface that is similar to the popular short-video platform TikTok. The platform has been experimenting with this format over the last year.

According to Reddit, the video feed can be accessed through a new button located right next to the search bar. Once the user taps it, the app shows full-screen videos in a vertically scrollable list. In addition to playback controls, the interface also features upvoting and downvoting buttons, as well as comments, sharing, and awarding.

The new video feed shows not only content from the subreddits a user follows but also suggested videos from other channels. However, Reddit declined to reveal how the algorithm chooses which videos are shown to each user.

Reddit doesn’t yet have a timeline for when the feature will roll out to everyone but confirmed that this icon first appeared for some users in late July and has continued to roll out to almost all iOS users. It is unclear when the new feature will become available for Android users.

With TikTok becoming highly popular, other leading social networks have been investing more in videos. Instagram and Snapchat have already revamped their apps’ interface to make videos more prominent in an attempt to compete with the Chinese short video app. Now it seems that Reddit is following the same path.

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