ADNEC unveils ‘Tourism 365’ to boost Abu Dhabi’s position as tourist destination

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi-based major venue development and management firm, Abu Dhabi National Exhibitions Company (ADNEC) has launched “Tourism 365” to offer travelers unique travel experiences.

The company’s launch is in line with ADNEC’s new broader role to support Abu Dhabi’s growth as a tourism destination, increasing leisure visitors, improving guest experiences, and prolonging their stay in the UAE’s capital.

The company will collaborate with major stakeholders in Abu Dhabi’s tourism industry as well as the UAE. It will include Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.

Humaid Matar Al Dhaheri
Humaid Matar Al Dhaheri
MD & Group CEO

“In launching Tourism 365, ADNEC continues to fulfill its strategy in developing Abu Dhabi’s tourism sector. Through strengthening and enhancing our business portfolio in tourism, and expanding to include leisure tourism, we actively amplify the economic impact of ADNEC Group. Tourism 365 will play a critical role in growing the emirate of Abu Dhabi as one of the Middle East’s leading tourism destinations. It will do so through close collaboration with partners across the government and private sectors, most notably the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), alongside local and global companies specialized in this critical sector.”

Mr. Al Dhaheri further noted that the new company will help to improve Abu Dhabi’s thriving tourism economy while also giving the emirate huge returns on investment. “It will do so by launching a series of enterprises to promote the tourist industry and other supporting industries, as well as forming substantial collaborations with key international and travel companies,” according to the statement.

Tourist 365 will also foster innovation in the tourism sector, enhancing the emirate’s appeal to international visitors and displaying everything that Abu Dhabi has to offer throughout the Middle East.

Ms. Roula Jouny, Executive Director of Tourism 365 stated, “Over the coming months, Tourism 365 will collaborate closely with other tourism-focused entities, helping to collectively grow the future of the tourism sector. Our subsidiaries will bolster the wider tourism offerings of not just Abu Dhabi, but the UAE as a whole, increasing visitor numbers and promoting the nation’s tourism assets across the globe.”

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