Seera Group & Amadeus jointly launch new post-booking technology in Saudi

By Arya M Nair, Official Reporter
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Seera Group-Amadeus
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Seera Group, the leading provider of diverse travel and tourism services in the Middle East, and Amadeus, a leading travel technology company, have jointly launched a new technology in Saudi Arabia to improve the post-booking experience for customers.

The advanced post-booking technology solutions provide numerous optimization benefits including drastically reducing the time needed to re-issue tickets across all Seera’s omnichannel touch points by automating the process. Requests for ticket changes, whether made via Seera’s travel verticals on booking platforms, call centers, in-branch, or WhatsApp channels, can now be processed in less than five minutes.

The new solutions, which include ticket changing technology and robotics auto ticketing module, address a longstanding issue in the travel industry which has previously had to grapple with time-consuming and convoluted processes to provide tickets to customers.

With the number of manual steps and time required for bookings and passenger name records now reduced, Seera agents are able to refocus their time on serving their customers. Amadeus’ technology solutions ensure booking accuracy and also provide round-the-clock support.

Tarique Khatri
Tarique Khatri
EVP – Seera Group

“Seera Group is constantly working to enhance its customers’ experience and convenience. Our well-established partnership with Amadeus has enabled us to work closely together to develop the latest state-of-the-art technology to provide our customers with seamless and personalized user experiences. Together we will continue to shape the Kingdom’s digital travel landscape and cement Seera’s position as the national champion of Saudi Arabia’s tourism sector. These advanced post-booking technologies are a result of our successful partnership, and we look forward to our continued collaboration with Amadeus.”

Seera Group is the first in the Kingdom to use Amadeus’ post-booking technologies for reissuing tickets, as well as the first to issue and reissue tickets for Saudi government entities, showing Seera’s leading digital capabilities.

Mr. Jamel Chandoul, Senior Vice President, Amadeus Travel Sellers, Middle East and Africa, said that “Automation plays a key role in freeing Seera agents from time-consuming manual tasks and allowing them to stay focused on their customers. Our long-lasting partnership with Seera is grounded in bringing them the technology they need to continue strengthening their position as leaders in the Kingdom.”

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