Abu Dhabi National Exhibitions Company (ADNEC) and Emirates News Agency (WAM) will launch a large-scale international exhibition as a core part of the Global Media Congress from 15 to 17 November 2022.
The Global Media Congress serves as an ideal gateway for startups and established brands from around the world to enter the Middle East region easily, creating key interactions with top global agencies to discuss the latest innovations and how to bring them into the UAE.
The first edition of the event is anticipated to attract a large number of national pavilions, more than 150 exhibiting companies from multiple countries, and more than 8,000 trade visitors and delegates.
The Congress will also focus on several critical themes, topics, and issues affecting the global media industry including digital communication, the impact of AI on modern media, and integrating advanced technology and innovation in the media sector.
According to the statement, the Congress will comprise a series of seminars, the launch of new innovations, interactive workshops, and debates, in addition to fostering collaborative meetings between participants and key stakeholders in parallel with the event, and keynote sessions covering the core sectors of journalism, radio, television, the internet, social media, as well as global influencers and content creators.
“Abu Dhabi has a leading global standing in the business tourism sector, and ADNEC is committed to having all the events it hosts or organizes to be world-class affairs that befit the reputation of the UAE and Abu Dhabi. The importance of the Global Media Congress is in providing the ideal platform for exhibitors to engage in partnership and cooperation agreements, explore learning opportunities and create new revenue streams within the regions’ markets. It also focuses on the critical discussion around digital infrastructure and shines a spotlight on the flexible, competitive, and professional media industry environment in the UAE and Abu Dhabi.”
“The exhibition element of the Congress is generating significant interest, locally, within the Arab world, and internationally, with many of the world’s most already confirming their participation in this first-of-its-kind event, either through national pavilions or individually. This early adoption and the wealth of incoming inquiries tell us that more countries and exhibitors from around the world will be joining the event imminently,” Mr. Al Dhaheri added.
His Excellency Mohammed Jalal Al Raisi, Director General of WAM said that, “The Exhibition accompanying the Global Media Congress is an important opportunity for all participants. Whether they are establishments or agencies or companies or individuals, they can explore promising prospects of cooperation in the media sector and to benefit from associated technologies, in addition to allowing startups to enter the media industry market which has become one of the main bases for supporting sustainable development efforts in communities.”