Al Arabia Outdoor Advertising has signed a Memorandum of Understanding (MoU) with the media vertical of Multiply Group PJSC, the Abu Dhabi-based investment holding company, to establish a joint entity focused on investing in the global out-of-home (OOH) advertising sector.
With an emphasis on market expansion beyond the MENA regions, this partnership aims to explore joint acquisition opportunities and investments in OOH advertising.
The MoU covers a key provision for exploring joint investments in advertising technology and artificial intelligence within the sector, aligning with the OOH industry’s transformation and the development of advanced advertising platforms, including Supply-Side Platforms (SSP).
These innovative technologies will enhance the efficiency of reaching targeted advertising segments, improve overall sector sustainability, and integrate with the future of digital advertising.
Mohammad Al-khereiji CEO – Arabia Outdoor Advertising
“Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centered on identifying and capitalizing on new growth opportunities in international markets. We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce groundbreaking solutions that harness the power of artificial intelligence and emerging technologies.”
Samia Bouazza, Group CEO and Managing Director of Multiply Group, added that, “This partnership with Al Arabia is part of Multiply Group’s global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech.”
The partnership highlights the shared, ambitious global expansion vision of Multiply Group and Al Arabia Outdoor Advertising. It also marks a key step in attracting investor interest in high-return opportunities and engaging technology partners seeking to scale.
This MoU ushers in a new chapter in international collaboration as both companies collaborate to pioneer cutting-edge advertising technology solutions. This move will position them at the forefront of the industry, ensuring they remain competitive amid rapid advancements in the sector.
Furthermore, the partnership will also drive business expansion, provide cutting-edge advertising solutions to global markets, and open new investment avenues while fostering sustainable growth.
