Saudi Arabia hospitality giant, Al Hokair Group for Tourism and Development, has entered a licensing agreement with Hasbro, the global branded entertainment leader, bolstering the Kingdom’s entertainment and leisure industry.
The agreement will bring Playocity, a first-of-its-kind entertainment center, to the Kingdom of Saudi Arabia and capitalize on the fandom surrounding Hasbro’s beloved brands and experiences.
The first two Playocity sites will open soon, encompassing 6,000 sq ft across both sites to offer spectacular fun for everyone, and Al Hokair Group plans to launch additional sites across the Kingdom in the near future.
Playocity will give people and families of all ages the incredible opportunity to immerse themselves in the wonderful worlds of Hasbro brands including, Power Rangers, Transformers, My Little Pony, Potato Head, Monopoly, Nerf and Connect4, among others. As part of its Blueprint 2.0 strategy, Hasbro is looking to bring its brands to life in new omnichannel ways to thrill fans.
Matt Proulx VP Location Based Entertainment Hasbro
“Hasbro is known for delivering compelling branded entertainment experiences to fans and families around the world, and we’re excited to work with the Al Hokair Group to bring just that with Playocity. The new attraction will allow visitors to immerse themselves in fun and interactive activities based on fan-favorite Hasbro brands and characters. Anyone who visits Playocity will surely have a one-of-a-kind experience and leave with memories that will last a lifetime.”
Mr. Mohamed Attia, Al Hokair Group’s General Manager of Entertainment said that “The collaboration between Al Hokair Group and Hasbro is part of the Group’s strategy to develop new and unique entertainment concepts and experiences in the region and feeds into Saudi Arabia’s bigger tourism plans. The launch of Playocity will not only drive tourism within and to the Kingdom but will give children and families an incredible experience to live in the worlds of their favorite Hasbro characters that they cannot find anywhere else.”
Playocity is an adventurous indoor experience where guests can explore the wonders and excitement of beloved Hasbro characters throughout seven main zones that have been inspired and built around some of Hasbro’s powerhouse brands and characters, and enjoy thrilling experiences including mechanical rides, roller coasters, drop zone, carousels, soft play and laser tag.
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