Al Ruwad Real Estate names Alaa Masoud as its Sales and Marketing GM 

By Rahul Vaimal, Associate Editor
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Dubai Real Estate
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Dubai’s reputed and honored real estate agency Al Ruwad Real Estate has elected Alaa Masoud as its General Manager of Marketing and Sales. Alaa is a specialist in marketing and business development with 20 years of expertise in media, communication, hospitality and real estate.

Alaa started his profession in Dubai in 2000 in Blue Media Group and Arab Media Group as a Sales and Marketing Manager, succeeded by a breakthrough into the real estate industry with the designation of Head of Marketing for Azizi Developments. Since then, Alaa headed several units across famous brands such as Danube Properties, Sharjah Oasis Real Estate Development and Tilal Properties.

Ismail Al Hammadi,
Founder and CEO
Al Ruwad Real Estate

“The rapid development in the field of real estate marketing has encouraged the company to search for new real estate experiences in the field of marketing and sales in the UAE, to be added to the expertise it owns. We, at Al Ruwad Real Estate aim to enrich our position in the market and achieve the goals compatible with Dubai’s development and ambitious plans, looking forward to being at the forefront of innovation and entrepreneurship. Therefore, I needed a proven leader to accelerate this and I have no doubt that Alaa is the right person to take the lead in the company’s marketing and sales operations.”

Commenting on his election to the new designation, Alaa Masoud said: “I am confident in putting my own mark to ensure the continuous growth of Al Ruwad Real Estate, by dedicating my accumulated experiences in this field that I gained through working with a group of developers in the UAE and renowned marketing agencies. I am honored to join Al Ruwad Real Estate and I look forward to contributing to the company’s future business development.”

Al Ruwad Real Estate is a top land and off-plan dealer in Dubai, forming strong ties with all the leading developers and government groups. Being a key player in Dubai real estate, Al Ruwad has build iron-clad relations with all master developers to assist customers to earn access to exclusive offers, private viewings, advantageous payment plans, etc.