Aldar & FHO come together to support UAE’s frontline workers

By Rahul Vaimal, Associate Editor
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The Abu-Dhabi based real estate and investment company Aldar Properties (Aldar) has signed a Memorandum of Understanding (MoU) with the Frontline Heroes Office (FHO) to support UAE’s frontline professionals.

The agreement provides Aldar the facility to directly support the Frontline Heroes Office’s mission to raise awareness of the significant role of frontline workers during the pandemic and emergencies in 2020 and beyond.

The FHO helps a range of frontline workers, like medical and non-medical staff in the health sector including doctors, nurses, pharmacists, cleaning and services personnel as well as protection and prevention workers, security and emergency workers and sanitization workers.

As part of this MoU, Aldar will promote the FHO’s awareness plans across its diversified asset portfolio like Yas Mall, World Trade Centre Abu Dhabi and Al Jimi Mall as well as several hotels and schools across Abu Dhabi.

Further, Aldar will give deserving frontline works a range of purchase and rent offers, like a six percent refund on the purchase price on the final payment, a four-year discount of service charges, $1089 worth of Yas Mall vouchers and points on Aldar’s new Darna loyalty program which offers points to be used across its portfolio. They are also offering up to 30 percent discounts across its hotels, golf resorts and food and beverage outlets.

Talal Al Dhiyebi Image
Talal Al Dhiyebi
CEO – Aldar

“Aldar is proud to be amongst the first companies to support the Frontline Heroes Office in responding to the challenges of frontline professionals and ensuring they are nationally recognized and appreciated. The UAE was recently recognized as one of the most effective countries tackling the pandemic, which is a result of the relentless efforts of our frontline heroes and the prompt and decisive action our wise leadership has taken to safeguard the health of its people.”

Prof. Maha Barakat who is the Director General of Frontline Heroes Office said, “We are pleased to be partnering with Aldar, to recognize and support the tireless efforts of our frontline professionals who protect and support the UAE community in times of need. We look forward to working closely with Aldar to drive the development of our support and recognition programs to address the concerns of our frontline heroes.”

Frontline Heroes Office

The Frontline Heroes Office was set up in July 2020 by decree of the President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, and operates under the direction of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces. The office aims to give short and long term support to those who work in the frontline.