Anghami offers new interactive experience with Amazon Alexa

Anghami, the Middle East and North Africa (MENA) region’s leading music streaming platform, has launched its brand-new Alexa skill, providing customers in Saudi Arabia and UAE with a seamless innovative experience in Arabic and English.

Anghami, one of Amazon Alexa’s first skill partners in the Middle East, intends to create a localized music experience in a Khaleeji Arabic dialect, encapsulating the rich Arab culture by optimizing the experience for its Arabic-speaking consumers.

Anghami’s Alexa skill will enable customers with a more interactive experience, allowing them to play the music that matches their mood, stream their favorite podcasts and control millions of songs by just using their voice. Users can also listen to Quran recitals in the voice of their favorite Qari, a person who recites the Quran.

“In recognition of the importance of our Arabic language, this cooperation will further enhance the experience for our customers and help to spread our culture worldwide. As part of our continued commitment to elevating the music industry and incorporating leading technology capabilities, we are thrilled to team up with Amazon to bring an innovative experience to our customers in KSA and UAE.”

Customers with Alexa-enabled devices will just need to link their Anghami accounts in order to access the platform’s vast library of content by asking Alexa to play a playlist, artist, genre, or podcast. Alexa can respond to Arabic Khaleeji dialects, Modern Standard Arabic (Fus’ha), or English.

 “We are very excited to team up with Anghami, the region’s leading digital music platform, giving customers access to millions of international and Arabic songs and podcasts. Only by using their voice, customers can ask Alexa to play their favorite songs from the region’s largest music catalog in Arabic,” said Mr. Eric Saarnio, Vice President, Amazon Devices International.

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