Apparel Group, in collaboration with global brand accelerator Marquee Brands, has unveiled the GCC’s first Sur La Table store in Dubai.
Located at Dubai Hills Mall, this milestone marks the renowned culinary brand’s official debut in the region, reflecting Apparel Group’s strategic focus on expanding its portfolio with high-end international brands.
Further, the launch of Sur La Table store in Dubai reinforces the Group’s commitment to enhancing the regional retail landscape by introducing unique, experience-driven concepts that cater to evolving consumer tastes and elevate the overall shopping experience.
“Launching Sur La Table in Dubai reflects our vision to bring world-class lifestyle brands closer to our customers. As demand grows for unique, experience-led retail, we are proud to shape the future of this sector across the region in partnership with Marquee Brands.”
Through this strategic collaboration with Marquee Brands, Sur La Table store in Dubai now offers customers across the GCC a unique and elevated culinary retail experience. The newly opened store serves as a distinctive destination for premium kitchenware, thoughtfully curated to meet the needs of both aspiring home cooks and seasoned chefs.
In addition to high-quality products, Sur La Table store in Dubai brings its signature chef-led cooking classes to the region for the first time, offering hands-on, interactive sessions that foster learning, creativity, and a love for cooking.
This immersive concept is designed to inspire culinary enthusiasts of every level, transforming the traditional retail space into a vibrant hub for food, education, and community engagement.
Heath Golden, CEO of Marquee Brands, stated that, “The launch of Sur La Table store in Dubai marks a major milestone for the Sur La Table brand. Through this strategic partnership with Apparel Group, we are excited to bring our brands to the Gulf Cooperation Council and India.”
According to the statement, this flagship opening represents the first step in Sur La Table’s broader international expansion and highlights Apparel Group’s leadership in introducing globally renowned brands to the Middle East.
