Augmented beauty tech firm Perfect Corp expands across GCC region

By Amirtha P S, Desk Reporter
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Perfect Corp.
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Perfect Corp, the world’s leading beauty tech solutions provider, is widening its global footprint by extending its operations across the Gulf region. 

The US-based artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has started more regionalized partnerships across the GCC region, offering beauty and fashion brands in the region powerful AR-enhanced solutions that are poised to redefine consumer shopping journeys.

Founded in 2015, Perfect Corp quickly grabbed attention within the beauty and fashion industries. The firm’s comprehensive SaaS solutions, which include AI-powered skin diagnostics, AR-powered video consultations, real-time product try-ons for makeup, jewelry, eyewear, hair dye and watches, foundation shade finder, and facial attribute detection with personalized product recommendation, are revolutionizing the customer buying experience across these industries. 

Perfect Corp’s enterprise solutions have been utilized by 95 percent of the world’s top 20 global beauty groups and over 400 beauty brands within more than 80 countries since its launch six years ago. Its consumer apps have had over 1 billion downloads worldwide and empower over 12 billion virtual product try-ons per year. 

Recently, Perfect Corp released the first-ever virtual try-on NFT collection for makeup and accessories, giving customers new experiences and allowing them to interact with digital assets virtually. 

The leading tech solution provider is also partnering up with the world’s largest Internet platforms, including Google, YouTube, Meta’s Instagram and Snap’s Snapchat, to offer its AR and AI-powered solutions. 

Last year, the Business Intelligence Group honored Perfect Corp’s AR and AI-powered virtual try-on solution as the 2021 Green Product of the Year for its efforts in minimizing product testers and samples, limiting overconsumption, and reducing product returns.

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