Bank ABC’s digital arm ila expands to MENA starting with Jordan

By Rahul Vaimal, Associate Editor
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Bank ABC
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Bank ABC, the Bahrain-based leading international bank in MENA, has started the regional rollout of its digital, mobile-only bank, ila, to major MENA markets, starting with Jordan.

The launch in Jordan coincided with the inauguration of the bank’s new state-of-the-art headquarters in Amman.

Considering its phenomenal success and customer adoption rates in Bahrain, the region’s first exclusively cloud-native digital bank, ila will offer its banking experience to the Jordanian population.

Saddek El Kaber of ABC
Saddek El Kaber
Chairman – ABC

“Jordan has been Bank ABC’s home since 1990. The launch of ila bank and inauguration of our new head office building in Amman, underscore our confidence in the Jordanian market. Aligned with the CBJ’s vision, ila will not only offer a lifestyle-driven seamless banking experience, but also promote financial inclusion and literacy in the country.”

Ila Bank brings a wide range of smart banking products and services to customers 24X7, with simply a swipe on their mobile screens. The foundations of ila’s product development lies in understanding and anticipating customers’ banking needs. Leveraging technologies like Artificial Intelligence and data analytics, it is equipped to solve a wide range of customer pain points.

Through its award-winning, user-friendly interface and design, ila offers innovative financial management tools, including ‘Hassala’, an automated saving pot, and ‘Jamiyah’ a collaborative saving tool inspired by a longstanding regional tradition, seamless ‘Fixed Deposit’ account, ‘Al Kanz’ a prize account nudging customers to save for the future, as well as unique debit and credit card offers and campaigns.

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