27th edition of Beautyworld Middle East kicks off at DWTC

Beautyworld Middle East 2023, the region’s largest beauty and wellness trade fair, has opened at the Dubai World Trade Centre (DWTC).

The 27th edition of Beautyworld Middle East offers visitors unrivaled access to nine of the industry’s fastest-growing segments: Fragrance, Cosmetics and Skincare, Hair, Nails and Salon Supplies, Personal Care and Hygiene, Beauty Tech, and Supply Chain and Services alongside Clean + Conscious (formerly Natural and Organic) and the launch of the shows newest category; PrestigePack. The program will last until November 1.

Beautyworld Middle East is spread over 15 halls for the 2023 show, having grown 20 percent in size from previous events, and is expected to welcome over 1,750 exhibitors from around 57 countries. This year’s edition promises to capitalize on the success of last year’s Beautyworld Middle East which was the most successful and best-attended edition in the event’s history.

This year’s show sees the return of the ‘Next in Beauty’ conference, which brings fresh thinking, new insights, and advanced business strategies to the fore. Running across all 3 show days, Next in Beauty provides a platform for over 40 industry experts to discuss topics such as sustainability, technology innovations, diversity and inclusion, and data-led insight into industry trends.

“As we open the 27th edition of Beautyworld Middle East, this year’s event is geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of features and new show highlights for our expected 50,000+ visitors to enjoy, the growth and diversity of offerings across all sectors is a testament to the size of the opportunity for the industry in the region right now, and into the future,” explained Ms. Flyn Roberts, Portfolio Director at exhibition organizer Messe Frankfurt Middle East.

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