Bee’ah rebrands to BEEAH Group with more diverse businesses & new HQ

By Arya M Nair, Official Reporter
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BEEAH Group image
Representational image

Bee’ah, the UAE’s leading integrated environmental, recycling, and waste management company, has changed its name to BEEAH Group, adopting the structure of an investment holding company and a new visual identity.

As BEEAH Group, the Sharjah-based organization is integrating its growing businesses across industries and countries, including operations in the UAE, Saudi Arabia, Egypt and global joint ventures. Since its founding over a decade ago, BEEAH has been driven by national, regional and global sustainability agendas.

The company has been diversifying from its first core business, the waste management industry, into new sectors such as clean energy, environmental consulting, technology, and green mobility. As a sustainability pioneer, BEEAH has already achieved historic milestones, including ground-breaking firsts for the UAE and wider region.

Its waste management businesses have achieved a 76 percent waste diversion rate in Sharjah alone, the highest in the Middle East. BEEAH will soon launch its first clean energy project, the Sharjah Waste to Energy plant, targeting 100 percent waste diversion and make it the first zero-waste city in the Middle East. The plant is an initiative of BEEAH’s joint venture with Masdar.

BEEAH will shortly move into its new headquarters, designed by Zaha Hadid Architects, a British architecture and design firm, integrated with artificial intelligence (AI), making it one of the most iconic, digitally enabled and sustainable buildings in the world.

Salim Bin Mohammed Al Owais
Salim Bin Mohammed Al Owais

“This new structure and identity highlights our journey as an organization over the past decade, while ushering in the next future-ready chapter. We have now evolved from a business with operations across future-critical industries, into a holding group of businesses that are shaping the future of these industries in the Middle East and beyond.”

Mr. Khaled Al Huraimel, Group CEO of BEEAH Group said that, “With the new holding structure and identity, our businesses will deliver further value to our clients with solutions that are smart, scalable and resolve sustainability challenges in a more holistic way. By specifying each of our industries of operation, we are giving our businesses the room they need to grow within their industries and areas of operation. At the same time, these verticals and businesses also benefit from the collective experience of the BEEAH Group.

BEEAH Group is now the parent company for several key businesses including, BEEAH Tandeef for waste collection and city cleaning, BEEAH Recycling for waste processing and material recovery, BEEAH Energy for clean and renewable energy, BEEAH Environment Services for consulting, research and innovation, BEEAH Digital for future technologies and digital ventures, and BEEAH Transport for green mobility and autonomous transportation.

Related: First in UAE; Bee’ah Tandeef rolls out used cooking oil recycling service