Borouge, a leading petrochemical company that provides innovative and differentiated polyolefin solutions, has launched five new grades to meet the growing demand in the infrastructure and advanced packaging industries in the Middle East, Africa and Asia.
The launch supports Borouge’s growth and innovation strategy by increasing its market share in the piping market in the company’s core territories, valued at nearly $1 billion.
Catering to the needs of consumers, Borouge unveiled its first-ever Bulk Continuous Filament (BCF) product, designed for fiber and carpet applications, to target a market worth $100 million in the Middle East and North Africa region and provide a strong opportunity for Borouge to grow its market share.
The new sustainable solutions are fully recyclable, reinforcing Borouge’s commitment to advancing the circular economy. Further, the launch supports local UAE manufacturers with unique materials to increase the competitiveness of ‘Made In UAE’ exports.
Commenting on the launch, Mr. Khalfan Mohamed AlMuhairi, Senior Vice President, Region Middle East, Africa and Exports, Borouge, said that, “Demand for Borouge’s premium and differentiated polyolefin solutions in the Middle East, Africa, and Asia Pacific continues to grow. We plan to capitalize on trends driving the demand such as increased urbanization resulting from population growth in our core markets.”
“Our latest solutions have been designed to not only meet the needs of modern communities, but also contribute to more sustainable production processes for our customers – increasing the energy efficiency of the manufacturing process and reducing its carbon footprint. Borouge is committed to commercial excellence driven by innovation, and we look forward to continuing to pursue new areas of growth,” Mr. AlMuhairi further added.
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