Brink’s, a provider of cash and valuables management, digital retail solutions and ATM managed services, and Meedaf have entered into a joint venture (JV) aimed at transforming the cash management and ATM managed services industry in the UAE.
This marks a key milestone as the first strategic alliance in the Middle East & North Africa (MENA) region on the Meedaf platform. The JV with Brink’s aims to empower financial institutions’ innovation potential by leveraging Brink’s global technology, infrastructure, and operational expertise to establish elevated standards in cash management and ATM managed services.
The partnership will provide fully integrated solutions including cash-in-transit, money processing, ATM managed services, and digital retail solutions, such as deposit machines, cash recyclers, and kiosks. With the integration of cutting-edge technologies, businesses can streamline operation and reduce costs across their cash ecosystem.
Brink’s has extensive experience in managing complex, high-volume operations, coupled with proprietary systems that enhance route planning, crew deployment, and cash centre performance. Integrated into Meedaf’s offerings, these capabilities enable financial institutions to reduce complexity, enhance consistency, and streamline day-to-day operations.
On the other hand, Meedaf’s regional experience will enable the JV to include advanced technologies and capabilities to ensure smarter, more secure operations and control across the entire cash ecosystem.
Nader Antar EVP and President – Brink’s IMEA and APAC and Brink’s Global Services
“We are excited by the opportunity to collaborate with Meedaf to create a truly transformative service model. By providing a uniquely competitive value proposition, superior services, and solutions bridging physical and digital commerce, we aim to set a new standard in the UAE market for cash management, digital retail solutions and ATM management services.”
Eng. Abdulla Abdul Aziz AlShamsi, Managing Director at Meedaf, added that, “Our joint venture with Brink’s underscores Meedaf’s unwavering commitment to revolutionizing financial services through cutting-edge innovation and strategic alliances. By harnessing Brink’s unparalleled global expertise in cash management, we are poised to deliver exceptional operational efficiency and security to financial institutions across the region. This collaboration represents a pivotal stride towards realizing our vision of a more agile and resilient financial ecosystem, setting new benchmarks for excellence and transforming the landscape of financial services in the UAE.”
