Officials from COFE App & SCC at agreement signing ceremony
COFE App, the Kuwaiti premier online coffee marketplace, has signed an agreement with the Saudi Coffee Company (SCC).
As per the agreement, COFE App will be the premium online partner for SCC supporting them in amplifying their reach to coffee lovers in the Kingdom and beyond. This strategic partnership between COFE and SCC is aimed at propelling the Saudi coffee industry into the digital era, consequently empowering local producers to connect with end users with greater ease and convenience.
The partnership is set to propel the coffee eCommerce sector further, making Saudi-grown beans available to coffee lovers through COFE’s mobile app. Both companies are united in the purpose to transmit technology and knowledge to the Kingdom in a number of areas, including coffee production, roasting, marketing, and sales, as well as all other activities, in order to promote the Kingdom as a frontrunner in the sector.
Ali Al Ebrahim Founder & CEO COFE App
“It is a proud moment for us at COFE to be working with SCC. We hope that this partnership will help in giving Saudi coffee the visibility and reach that it truly deserves. Through our work in Saudi, we hope to take this integral part of our culture and tradition to the world. I would also like to take this opportunity to thank everyone involved in making this possible. It is truly the beginning of something great.”
The platform has seen widespread acceptance from users in the Kingdom and was listed as the Top 10 Most Downloaded Food Delivery and Restaurant Apps (2021) in the kingdom in a survey conducted by the Communication & Information Technology Commission (CITC) of Saudi Arabia.
SCC plans to invest over $319 million in the national coffee sector over the next ten years to increase annual output from 300 tons today to more than 2,500 tons by 2030. Saudi’s domestic coffee market was estimated to be worth $1.96 billion in 2021, and is expected to grow to $2.78 billion by 2025.
“It is a pleasure to be partnering with COFE App. Their passion for the cumulative growth of the coffee industry is very evident, and we are happy to say that they share both our vision and values. Coffee is a very integral part of Arabian culture and we wish for the world to witness it through our efforts. We hope that this partnership is the beginning of coffee lovers discovering the nuances of Saudi coffee and how it is ready to compete with some of the best producers in the world,” said Mr. Mohammed Zainy, Marketing Director of SCC.
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