China’s Dahua Technology strikes distribution deal with UAE-based ABCOM

By Arya M Nair, Intern Reporter
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Dahua Technology, a world-leading video-centric smart IoT solution and service provider based in China, has entered into a strategic partnership with ABCOM Distribution, one of UAE’s leading and most revolutionary Audio-Visual & IT distributors.

The partnership follows Dahua Technology’s ambitious entry into the smart IoT and digital signage segment. Digital signage solutions have witnessed significant uptake in recent years, thanks to various credible studies linking them with higher views and recall rates compared to traditional media channels.

Consequently, leveraging its extensive expertise in video technologies, Dahua has developed top-notch digital signage products with an eye-catching display, high integration capabilities, unified management, and superior performance.

Pradeep Kumar
Pradeep Kumar
ABCOM Distribution

“Partnership with a conglomerate of Dahua’s caliber attests to our strengths as a leading distributor in the region. This comes at a time when we were also gearing up for expansion across GCC. There is a strong appetite for smart IoT and digital signage products in the market, following the digitalization-powered post-pandemic revival in service sectors and retail. The synergy between Dahua and ABCOM is momentous, for the industry and, most importantly, the customers.”

“The smart IoT and digital signage solutions bear all hallmarks of Dahua’s technological excellence. We have partnered with a reputable distributor in ABCOM, which is also aligned with our vision of providing customers with best-in-class solutions. The new-gen products and strategic partnerships represent Dahua’s multi-pronged approach to increasing its market presence in the region,” said Mr. Brant Shen, General Manager of Dahua Technology MENA.

ABCOM joins a reputable list of Dahua’s distribution partners in more than 180 countries. With a global marketing and service network, Dahua technology has established 57 branches, including the one in Jumeirah Lake Towers, Dubai, from where it caters to customers across the MENA region. The game-changing partnership with ABCOM is expected to further enhance Dahua’s service capabilities.

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