Course on TikTok content creation launched by UAE’s New Media Academy

By Rahul Vaimal, Associate Editor
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New Media Academy Image
An earlier image of His Highness Sheikh Mohammed bin Rashid Al Maktoum at the New Media Academy

The UAE’s first digital academy has partnered with social media giant TikTok to help empower the region’s existing and future content creators.

Learning how to use the Chinese social media app effectively has been added to be a part of the course curriculum at the New Media Academy.

TikTok has more than 1 billion users worldwide, is a hit among its users especially teenagers and is one of the most popular social media apps in the world.

The academy, which was founded in June this year, gives graduates a globally accepted certificate on completing their degree – laying the foundation for a career in content creation.

A TikTok team had recently delivered the first virtual workshop on developing and disseminating content on social media to government departments

Rashid Al Awadhi Image“By working with TikTok, New Media Academy unlocks a powerful new marketing channel for government entities and enables them to deliver impactful and scalable campaigns.”

Rashid Al Awadhi
CEO, New Media Academy

The webinar was attended by over 50 government and semi-government bodies including the Roads and Transport Authority, Ministry of Culture, Youth and Community Development, Dubai Police, Media Office of the Government of Ras Al Khaimah and the Abu Dhabi Media Company.

Further, the academy plans to engage in collaborations with more social networks, apps, brands, agencies along with private and government organisations. The aim is to aid social media users produce effective and engaging content.

Increasing the quality and quantity of Arabic content is also a priority.

The growth and regulation of the nation’s social media and digital industry has been a strong focus for its leadership in recent years

A Dubai freelance visa has been introduced in an effort to help content creators set up a base in the Emirates.


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