The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched a Creative Media Authority (CMA) with the mission of accelerating the growth of the country’s multidisciplinary creative sector.
The authority is established following the issuance of law by His Highness Sheikh Khalifa bin Zayed Al Nahyan, UAE President and Ruler of Abu Dhabi. The new entity is the latest development in the emirate’s $8.2 billion investment plan to expand the Culture and Creative Industries (CCI).
The Creative Media Authority will play a major role in pushing Abu Dhabi’s culture and creative industries agenda by forming strong partnerships of interconnected creative sectors.
The new entity will also oversee a wide range of talent development programs aimed at nurturing the next generation of skilled professionals working in sustainable creative careers, and growing the emirate’s booming gaming and e-sports sectors, as well as supporting and launching prizes aimed at developing media production and interactive media.
“The Culture and Creative Industries are key drivers of social and economic growth and diversification in Abu Dhabi, and that by harnessing the natural synergies in these sectors, DCT Abu Dhabi’s Culture and Creative Industries Strategy is enabling the development of outstanding facilities, world-class talent and diverse opportunities.”
With the launch of Creative Media Authority, multiple sectors will be merged into a single sustainable ecosystem that will ensure active participation of creative individuals and businesses to reach new levels of commercial success, thereby reinforcing Abu Dhabi’s flourishing creative scenarios, Mr. Al Mubarak added.
The establishment of the Creative Media Authority is part of an $8.2 billion, 10-year investment strategy across Abu Dhabi by both the public and private sectors to develop the emirate’s culture and creative infrastructure, with $2.3 billion invested over the past five years and a further $5.9 billion being rolled out in the next five years.