The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the Jordan Tourism Board have signed a Memorandum of Understanding (MoU) in order to strengthen tourism and economic cooperation between the entities.
The MoU is a first-of-its-kind partnership and was signed by H.E. Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi, and Dr. Abdalrazzaq Arabiyat, Managing Director of the Jordan Tourism Board.
According to the statement, “The MoU will unlock the tourism growth potential for Abu Dhabi and Jordan as partner entities working together to support initiatives which aim to drive tourism and cultural exchange while creating more compelling experiences for visitors.”
The MoU represents a one-year agreement to strengthen tourism and economic cooperation and build dual-destination awareness to drive incremental leisure traffic in key markets through partnerships on trade and consumer activities.
Mr. Al Geziry said that, “We are excited to announce our partnership with the Jordan Tourism Board. This collaboration brings together two unique destinations to boost international tourism, strengthen economic cooperation, and facilitate cultural exchange, which we believe will benefit both countries.”
As a leading global destination that offers diverse and unmatched experiences for visitors, the partnership also enables Abu Dhabi to be present and build awareness in new markets.
Under the MoU, the two entities will build a robust system for both destinations to exchange knowledge and market insights in order to advance tourism.
“The signing of this MoU represents a unique opportunity for Abu Dhabi and Jordan to come together in the promotion and marketing of our diverse and unique national cultural heritage and to strengthen the offerings of both destinations to welcome visitors from all corners of the globe,” as per the statement.
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