The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) will participate in the 28th edition of the Arabian Travel Market (ATM), the largest in-person travel and tourism event to physically take place in over a year.
In this year’s edition, ATM will be delivered in a hybrid format, with an on-ground event taking place at the Dubai World Trade Centre from 16th to 19th May, followed by a virtual event from 24th to 26th May.
Following this year’s theme, ‘A New Dawn for Travel and Tourism, which will focus on the recovery and new opportunities for the sector, DCT Abu Dhabi will unveil its plans for the resumption of international tourism activities across the destination, as well as plans for the upcoming summer and winter seasons.
“Our team at DCT Abu Dhabi has demonstrated incredible resilience and perseverance, working around the clock with local partners and authorities to develop a series of initiatives and expand our offerings to help revitalize the tourism sector whilst ensuring the health and safety of our residents and visitors above all. As we prepare to launch our expanded reopening strategy to welcome more visitors from various destinations, we look forward to sharing our exciting work and plans with attending industry stakeholders and media during ATM 2021.”
In addition to the unveiling of its plans for the year, ATM 2021 will see DCT Abu Dhabi attend alongside strategic partner WizzAir, Abu Dhabi’s newly established limited liability company, which will be appearing at the event for the first time.
DCT Abu Dhabi’s participation in the event is the latest in a series of initiatives aimed at boosting the tourism sector and supporting partners, as well as increasing consumer trust locally and internationally.
Abu Dhabi has made significant strides in widening its portfolio of tourism offerings despite the challenges created by the COVID-19 pandemic, with many new establishments and projects completed and underway, like the latest Hilton Abu Dhabi Yas Island, Hudayriyat Leisure and Entertainment District, and the upcoming Abu Dhabi Midfield Terminal.