The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) has partnered with the Chinese short video platform TikTok in order to showcase the emirate in a new and unique way to the people.
Visit Abu Dhabi, a newly launched channel in TikTok, intends to engage content creators to showcase the best of the emirate with creativity and authenticity, reaching a wider audience globally and inspiring viewers to consider Abu Dhabi as part of their future travel plans.
“This partnership is unique in the sense that it provides viewers with an opportunity to get to know Abu Dhabi through unique reels created by locals and residents of the emirate, highlighting various elements such as iconic destinations within the capital, our people and culture, as well as our exclusivity, offerings and more. And there is no better platform to demonstrate that than TikTok, which we are honored to partner with. We look forward to growing our channel on the platform through TikTok’s guidance and creative input and have no doubt that this opportunity will have a great outcome.”
Mr. Shant Oknayan, General Manager of Global Business Solutions Middle East, Turkey, Africa & Pakistan – ByteDance said, “We’re thrilled to partner with DCT Abu Dhabi and work with them to highlight the very best the Emirate has to offer – from its rich culture to its momentous landmarks, there’s no better place to showcase this than on TikTok.”
“As an immersive short-form video platform, TikTok will provide DCT Abu Dhabi with the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content. But that’s not all, they will be able to leverage the creativity of the platform community as well as tap into the incredible power our TikTok creators have, who will elevate their content to new heights,” Mr. Oknayan added.
Furthermore, the department is encouraging the people to view DCT Abu Dhabi’s activity on TikTok and share the experience in the emirate via TikTok by tagging ‘#InAbuDhabi’.