The Dubai Centre for Family Businesses, which operates under the umbrella of Dubai Chambers, has hosted a media training session for family business representatives to enhance their media presence, solidify their reputation, and highlight their legacy and achievements.
The session was designed to provide key spokespeople with essential skills to effectively communicate their vision and strategies to drive sustainable growth. It also contributed to increasing awareness of family businesses as crucial drivers of Dubai’s economy.
The media training session centered on building robust communication skills necessary to thrive in Dubai’s dynamic media landscape. Participants benefitted from expert guidance on how to address audiences with confidence, craft clear and impactful messages, and establish effective media engagement strategies.
Additionally, the session sheds light on how to handle challenging questions, stay focused on key messages, and prepare for professional media appearances.
The training session adopted a practical approach, covering crucial topics such as setting clear communication objectives, mastering media interactions, and adapting to unexpected situations in interviews.
Dubai Centre for Family Businesses, established in May 2023, operates under the umbrella of Dubai Chambers to ensure the sustainability and growth of family businesses in Dubai. The center aims to develop this key sector and enhance its economic contribution in line with Dubai’s future development plans.
Furthermore, the center works closely with partners from both the public and private sectors and provides comprehensive support to all family businesses operating in Dubai.
