Dubai CommerCity signs MoU with Dubai Culture to support creative economy

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
Dubai CommerCity
Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, and Ms. Hala Badri, Director-General of Dubai Culture, during the signing ceremony.

Dubai CommerCity (DCC), the first dedicated eCommerce free zone in the Middle East, North Africa, and South Asia (MENASA) regions, has signed a Memorandum of Understanding (MoU) with Dubai Culture and Arts Authority (Dubai Culture) to create a healthy ecosystem and further stimulate the growth of Dubai’s creative sector.

The MoU also intends to enhance Dubai’s attractiveness as a global hub for the creative economy. The partnership aligns with the Dubai Creative Economy Strategy launched in 2021 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai.

The strategy aims to double the creative industries’ contribution to Dubai’s GDP to five percent, increase the number of Dubai-based creative enterprises to 15,000, and provide 140,000 jobs in various creative economy sectors by 2026.

The agreement will see both parties offering services to help establish new businesses in select creative economy sectors and support their long-term growth in Dubai CommerCity.

According to the statement, “These services include applying for a long-term cultural visa, a first-of-its-kind 10-year residency offered to creative talents. The selected cultural and creative sectors covered in this MoU to operate in Dubai CommerCity are music, fine arts, photography, film, and video production, video game development, fashion design, graphic design, product design, interior and landscape design, architectural services, advertising services, and IT and software services.”

The MoU is part of both organizations’ commitment to providing innovative services to help set up and develop new creative enterprises in Dubai. It will also help attract highly creative companies, motivate them to establish branches in the emirate, and help them expand their operations across the Middle East and Gulf Cooperation Council.

Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, said that, “This agreement reflects DIEZ’s commitment to supporting all economic sectors in Dubai, including the creative economy. The cultural and creative sectors play a strategic role in the national economy, empowering businesses based on knowledge, innovation, and creativity.”

“We recognize the positive impact of cooperation between public and private entities. Through such collaborations, we seek to enhance the cultural sector in Dubai and actively empower its creative economy,” commented Ms. Hala Badri, Director-General of Dubai Culture.

Related: UAE to invest $1bn in Pakistani companies across various sectors