Dubai Culture and Arts Authority (Dubai Culture) has signed a partnership agreement with Indian multinational software and technology company Zoho Corporation to support the digital transformation of creative entrepreneurs in the emirate.
According to the statement, the agreement also aims to enhance the efficiency of their business, and simplify daily operations.
This new public-private partnership comes within the Dubai Culture’s framework to support the creative community in Dubai. “The partnership enables creative community members to leverage over 45 applications as part of Zoho One, the operating system for business, to run all their operations on a single unified cloud-based platform that can be accessed from anywhere,” as per the statement.
The business apps in Zoho One cater to diverse business functions (sales, marketing, customer support, finance, HR, and collaboration), and also includes Zoho Commerce that helps businesses set up an online store.
“At Dubai Culture, we realize the importance of investing in future technology and advanced digital means towards achieving institutional excellence. In line with the emirate’s directives for a smart, competitive global economy enhanced by advanced technology, and based on our keenness to provide valuable opportunities to support creative industries and talents in Dubai, we are investing in partnerships with local and international entities to ensure the ease of doing business in the creative fields and enhance the pace of its growth and prosperity, cementing the emirate’s position as an incubator for talents and a global capital of the creative economy.”
“Our partnership with Zoho will enable creative entrepreneurs to leverage the company’s rich portfolio of cloud-based business software while gaining a set of special features to help them enhance their productivity and ability to manage their activities more flexibly and efficiently,” Ms. Badri added.
Commenting on the agreement, Mr. Hyther Nizam, President of Zoho Corp – MEA said, “With Zoho, businesses can easily transition online and leverage a unified technology platform to streamline their front- and back-office operations.”
As per the statement, the active members of Dubai Culture who are new users or existing customers utilizing free versions of Zoho’s applications are eligible for the offer. All approved applicants will receive the credits under the agreement within 30 days of submitting their application and they will also receive personal counseling and hands-on training for using Zoho apps.