Dubai fuel delivery startup CAFU joins with Ford to boost predictive refueling service

By Amirtha P S, Desk Reporter
  • Follow author on
Representational Image

The Dubai-based startup, CAFU has entered into a strategic partnership with the American multinational automaker Ford to revamp the refueling experience through Ford’s SYNC communications and entertainment system in the UAE.

The new technology tie-up will enable the Ford and Lincoln customers to order fuel easily and directly from the infotainment systems in the car, which is a first-of-its-kind service in the region. The partnership further aims to provide convenience for Ford and Lincoln customers by making the refueling process simpler and smarter.  

Rashid Al Ghurair
Rashid Al Ghurair
CEO & Founder

“Our partnership with Ford marks a new era of convenience in motion enabled by technology and innovative thinking. It is another step forward in our long-term vision for CAFU of making life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience towards further convenience and ease of use to make operating a car simpler and smarter.”

The partnership will only benefit Ford and Lincoln customers in the UAE owning 2017 model year vehicles onwards, that is equipped with the SYNC communications and entertainment system. The integration will enable customers to connect to their CAFU account through Bluetooth on their Android Operating System to make refueling orders.

Commenting on the new partnership, Ravi Ravichandran, Middle East Executive Director at Ford Direct Markets, said “The unique partnership with CAFU through the SYNC infotainment system in our Ford and Lincoln vehicles underscores our commitment and demonstrates our efforts to better serve our customers in the UAE.” 

Predictive Refueling

Under the partnership, CAFU and Ford have worked to develop unique predictive features that will alert the customer to refuel when the fuel level scale hits 20 percent or less. A pop-up alert to refuel will automatically appear, guiding to the nearest available CAFU slot based on the selected location by the customer.

With CAFU’s on-demand service in the UAE, customers can refuel on the go at the same price as the petrol station with no delivery fees, saving time and avoiding queues.

Related: UAE-based car rental firm Ekar eyes Saudi expansion