Dubai gets ready to welcome visitors to ‘The Heart of Europe’

By Ashika Rajan, Trainee Reporter
  • Follow author on
Rainbow Beach
Representational Image

Rainbow Beach, one of Dubai’s longest beaches, is undergoing final touches in preparation for the arrival of the first guests at The Heart of Europe, a $5 billion hospitality and second home destination near completion in the waters off Dubai.

The Heart of Europe is the flagship master plan of Kleindienst Group, the developer of The World Islands, which is located 4.0 kilometers off the Dubai coastline.

Mr. Josef Kleindienst, Chairman of The Kleindienst Group remarked that “this sandy strip will be the longest stretch of uninterrupted, private beach in Dubai and is key to linking our prime hospitality resorts and some of the fantastic food and beverage (F&B) they will offer. Like everything on our beautifully developed Islands, this epic beach is the result of an innovative approach which has enabled us to evolve the way a beach is designed and deliver another world first of the Dubai mainland.”

Rainbow Beach, which stretches for 800 meters, is designed to be more than just a spot for sun loungers and sunset strolls, according to the developer.

Kleindienst Group said in a statement that “like everything within The Heart of Europe, the sandy haven has been conceived with a sustainable lifestyle experience at its core; with access to seven carefully crafted F&B outlets, seven bars, and seven swimming pools, Rainbow Beach is set to be a destination in its own right, incorporating the unmistakable European inspiration that curates all six Heart of Europe islands.”

The new beach would put The Heart of Europe’s total beach land area to 4,380 meters. “New lifestyle concepts will deliver an unforgettable experience, inspired by European ideas and folklore. This includes seven bars, seven food and beverage outlets, and seven pools for the ultimate dip.”

Visitors and guests can reach The Heart of Europe through a sustainably run ferry, water taxi, sailboat, seaplane, or helicopter, as well as a regular shuttle service with assigned pick-up points, which is just 4.0 kilometers from the Dubai mainland. Island access will be provided by club cars, boats, and abra, as well as marked walking routes.

The project’s first phase includes five main projects in a Maldives-style setting, including Sweden Island’s multi-level Beach Palace mansions and Germany Island’s Bauhaus-inspired waterfront villas. The groundbreaking Floating Seahorse villas and Portofino family hotel are located on Honeymoon Island, while Marbella Hotel and the Cote d’Azur resort are on Main Europe Island, the largest of The Heart of Europe’s six Islands, according to the statement.

Related: Travel portal Wego to promote Yas Island as an iconic tourism hub