Dubai Holding launches first-of-its-kind loyalty reward program ‘Tickit’

By Amirtha P S, Desk Reporter
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Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, has launched ‘Tickit’, a first-of-its-kind rewards program offering an effortless, instant way to earn and redeem points across Dubai.

Tickit will enable members to earn points through partner brands and participating eCommerce sites without having to present an app or a loyalty card, or even scan barcodes or receipts.

The rewards program will be rolled out across some of Dubai Holding’s largest attractions and entertainment offerings, leading theme parks, dining and hospitality, online and in-store shopping, transport and more.

Huda Buhumaid
Huda Buhumaid
CMO – Dubai Holding

“As one of the nation’s largest and most diverse companies with an extensive retail and entertainment portfolio, launching Tickit is a natural progression for us, allowing Dubai Holding to bring to market the most innovative, cutting-edge rewards program that gives back to our vast loyal customer base and all UAE residents in the most effortless way. We have invested in the latest technology for Tickit, and with its seamless integration and data-driven digital innovation, we are building on our ongoing commitment to offering an enriched living experience for all who call the UAE home.”

Once a UAE-issued bank credit or debit card (Visa or MasterCard) is linked to the member’s account, the program automatically records every relevant transaction done with the linked card, and points are earned instantly with no minimum spend.

Tickit brings card-linked technology, termed ‘Magic Earn’, to the UAE for the first time with both MasterCard and Visa. Magic Earn, works with a linked UAE-issued bank card, Apple Pay, Samsung Wallet or Google Pay. Magic Pay, another available feature, enables members to redeem rewards using the points accumulated on a virtual payment card generated through the app.

Members earn between 0.5 percent and 5 percent in points for every transaction at participating brands or outlets online and in-store, depending on the category.

In its first phase, Tickit will be available at Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Wadi Hub, Hatta Resorts, and Dubai Parks and Resorts with many more destinations to follow, some of which include, The Outlet Village, JBR, Souk Madinat Jumeirah, Bay Avenue, Boxpark and Last Exit.

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