World’s busiest airport by international passenger traffic, Dubai International (DXB) has collaborated with US-based leading digital newsstand, Magzter to offer travelers free access to more than 7,000 magazines, newspapers, journals, and comics.
The new venture will make DXB the world’s first ‘smart reading airport’. Further, the initiative, which uses geo-fencing satellite technology, will allow customers traveling through DXB to download the latest issues of publications on their own gadgets, to read in the airport, and onboard their flights.
DXB’s ‘Smart Reading Zone’ can be reached by connecting to the airport’s super-fast, free Wi-Fi network, which serves as a gateway to Magzter’s vast library of publications. Magzter’s collection includes Forbes Middle East, Vogue Arabia, What’s on Dubai, and Emirates Woman, as well as international titles such as Cosmopolitan, Elle, GQ, Harper’s Bazaar, and Reader’s Digest.
“We’re delighted to partner with Magzter to offer another world-class digital experience at DXB, at a time when travelers are seeking minimum contact, customized choices, and ultra-convenience. The addition of Magzter bolsters the growing range of lifestyle experiences available via DXB’s super-fast wifi network, following our existing partnerships with OSN for streaming movies and TV shows and Anghami for music playlists. We’re looking forward to unveiling more game-changing digital experiences shortly.”
Girish Ramdas, CEO at Magzter, said, “Being a frequent flyer, I have always felt the need for compelling value-added services at airports to engage travelers, especially something that works both inside the airport as well as downloadable to be used in-flight. In this direction, we’re delighted to turn Dubai International into the first smart reading airport in the world. We’re confident that millions of passengers will enjoy reading their favorite magazines and newspapers with Magzter at Dubai International, which will also make their flights out of Dubai more entertaining.”
DXB is Magzter’s first airport partner and the world’s 111th “Smart Reading Zone.” Passengers can access free content within these geo-fenced zones without the need for a subscription, after installing the Magzter app from the Apple Store or Google Play.