Dubai to set up entity to ensure fair trade & protect consumer rights

By Shilpa Annie Joseph, Official Reporter
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HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, has directed the establishment of a specialized entity focused on ensuring fair trade and consumer rights protection.

The directive, which is in line with the emirate’s initiatives aimed at boosting long-term economic growth, improves Dubai’s attractiveness as a global fair trade destination with numerous commercial prospects.

The announcement was made during the Dubai Executive Council’s meeting held at Expo 2020 Dubai. The Council also discussed a number of projects and policies on its agenda during the meeting.

Sheikh Hamdan said that, “The trade sector is the backbone of our economy. Today, Dubai is a base for global, regional, and local companies to tap opportunities in the world’s most attractive and fastest-growing markets, and we continue to strengthen our position as a global leader in supporting businesses to enhance their success and innovation.”

According to the statement, the new entity intends to boost Dubai’s position as a leading global economic hub and a major center for trade and commerce, both of which are key drivers of Dubai’s economic growth. Dubai aims to provide a secure and seamless experience for consumers by supporting a competitive business climate, consumer rights protection, and fair trade.

“We seek to build an integrated system that supports equal opportunities and ensures the protection of business and consumer rights. At the same time, we aim to create the optimal environment for fostering the development of human resources and logistical capabilities in an integrated manner. Dubai has constantly demonstrated its ability to adapt to changes and create new opportunities across various economic sectors,” Sheikh Hamdan added.

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