The 28th edition of the Arabian Travel Market (ATM) saw several hospitality brands marking their participation by unveiling plans for new openings and brand expansion plans across various segments.
The world’s sixth-largest hospitality company, Accor announced the official opening of Adagio Premium The Palm, which is the second Adagio Premium aparthotel to open worldwide. The 12-floors high property features 163 spacious serviced apartments, with 94 studio and 69 one-bedroom apartments.
Julia Schamne, the general manager at Adagio Premium The Palm, said that Adagio Premium The Palm is all about creating an environment where everyone feels the warmth of coming home, “we are ready to make a difference with an authentic hospitality experience in a modern setting so that all our guests can take away something beautiful.”
Marriott Bonvoy, Marriott International’s portfolio of 30 hotel brands, also announced the expansion of Aloft Hotels and Element Hotels in the UAE with the opening of Aloft Al-Mina and Element Al-Mina in Dubai. The two new hotels fulfill the rapidly growing demand for vibrant city destinations.
“Dubai is a thriving destination for leisure and business travelers who seek original experiences. Aloft Hotels and Element Hotels are two distinctive brands that deliver a fresh approach to design, streamlined and warm service, all at an attractive price point. Aloft Hotels’ eclectic spaces thrive off a bold design and live music programming, while Element’s ergonomic design and eco-conscious ethos speak to today’s healthy, active traveler.”
Spain’s multinational hotel company NH Hotels has also announced its debut in the Middle East region later this year with the launch of NH Dubai The Palm. Currently, in the final stages of development, the new-build with 533-key property will open its doors in December.
Abdulla bin Sulayem, CEO of Seven Tides, said, “Being a mid to upscale brand, NH will complement the Anantara and provide cross-marketing opportunities along with the five-star Oaks Ibn Battuta Gate Hotel, another Seven Tides property that is under Minor management.”
NH Dubai The Palm is owned by luxury real estate and hospitality developer Seven Tides, with a portfolio including Anantara The Palm Dubai Resort and Oaks Ibn Battuta Gate.