US-based global hospitality company, Hilton has entered into a partnership with the global organization of the incentive travel industry, Society of Incentive Travel Excellence (SITE) in order to expand the services to meet the needs of the evolving industry landscape.
Hilton will be able to engage with SITE members through live and online events, as well as various communication platforms, as a result of the strategic partnership.
The hospitality company will take part in SITE global events as well as integrated marketing efforts. “The company will also host SITE Classic – slated for September 8 – 11, 2021 at Hotel del Coronado, a Curio Collection by Hilton,” according to the reports.
“SITE Classic is SITE Foundation’s flagship fundraiser, generating hundreds of thousands of dollars in support of our research, education, and advocacy programs, on behalf of the incentive travel industry. Following last year’s hiatus due to the pandemic, we’re back live at ‘The Del’ in September and look forward to working with Hilton to raise the bar this year to new heights.”
Ms. Aoife Delaney, CIS, CITP, Director of Marketing & Sales at The DMC Network and President, SITE said, “Hilton is a powerful brand with a truly global reputation. With members in 90 countries around the world and a vibrant chapter network, we look forward to working with Hilton to build and bridge cultures through the transformative power of incentive travel & motivational experiences.”
“Hilton is excited to grow our partnership with SITE and continue our mission of listening to and expanding our audiences and offerings in innovative ways to meet the evolving industry landscape. We look forward to bringing our expertise in the incentive travel market to a new set of sophisticated and savvy travel planners around the world,” commented Mr. Vito Curalli, executive director, international sales &industry relations, Hilton.