EGA reveals new corporate purpose to make modern life possible

By Ashika Rajan, Trainee Reporter
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One of the world’s largest aluminum producers, Emirates Global Aluminum (EGA) has revealed its new corporate purpose which is Together, innovating aluminum to make modern life possible.

EGA will achieve its new mission of generating value from mining to metal by fulfilling its purpose in the years and decades ahead. With smelters in Abu Dhabi and Dubai, an alumina refinery in Abu Dhabi, and a bauxite mine and export facilities in the Republic of Guinea, EGA is the world’s largest producer of “premium aluminum.”

Abdulnasser Bin Kalban
Abdulnasser Bin Kalban

“We sum up our new purpose in eight simple words: Together, innovating aluminum to make modern life possible. Fulfilling it over the decades ahead will require us to transform our operations and make step-changes in how we contribute to the world and the societies in which we operate, as well as for our people. Becoming an organization united by a single purpose will enable us to further improve our performance and generate value for our shareholders. We have a legacy of more than 40 years of success, and there is much more we can and must do. We are aiming to address some of the biggest opportunities and challenges our industry faces. This is not the work of a year or two; it is the work of a lifetime. And our purpose requires that we see it through. In the coming months, I look forward to detailing some of the bold aspirations for the future we have as a 7,000-strong team.”


His Highness Sheikh Rashid bin Saeed Al Maktoum founded EGA in 1975 as Dubai Aluminium as part of an audacious desire to transform the prospects of the people of Dubai, in line with His Highness Sheikh Zayed bin Sultan Al Nahyan’s vision for the UAE’s development.

Since then, EGA has taken the UAE from a country that produces no aluminum to the world’s fifth-largest producer of aluminum. The company, along with the aluminum industry around it, now accounts for 1.4 percent of the UAE’s economy and one out of every 100 employment in the country.

Guinea Alumina Corporation, owned by EGA, is the country’s greatest greenfield mining investment in 40 years, contributing 5.5 percent of the country’s economy.

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