Ethmar International Holding (EIH) and Guggenheim Brothers Media (GB Media) have partnered to launch a multi-million-dollar investment fund based in Abu Dhabi, with a global focus on media, entertainment, and the digital creative economy.
Guggenheim Brothers Media (GB Media) is a private investment firm specializing in media and entertainment companies at early to growth stages.
This EIH and GB Media partnership marks a pivotal milestone in the fund’s growth, bringing together EIH’s deep local expertise and GB Media’s extensive global experience in creative investments. It plays a crucial role in advancing the fund toward its launch, positioning it to leverage both regional insights and international industry knowledge for success.
EIH and GB Media partnership to fuel global creative investment
Building on the Guggenheim family’s legacy of cultural impact, Guggenheim Brothers Media will focus on investments in content creation, creator tools and infrastructure, digital intellectual property and entertainment technologies, fan engagement platforms, and next-generation storytelling.
The fund is led by Dillon Lawson-Johnston and Criswell Fiordalis, who bring more than two decades of combined entertainment and media expertise. Lawson-Johnston, the great-great-grandson of Solomon R. Guggenheim, who founded New York City’s iconic Guggenheim Museum, is focused on continuing the family’s legacy of supporting talent and culture with experience at UTA, Sugar23, Untitled Entertainment, and Anonymous Content. Fiordalis brings leadership expertise from roles at Lionsgate, MRC, Hello Sunshine, and WEBTOON.
Their shared mission is to help advance Abu Dhabi’s vision of becoming a global hub for creative industries and next-generation content innovation. By offering access to a world-class platform rooted in Abu Dhabi, the fund seeks to provide creative entrepreneurs and their teams with opportunities to thrive on a global stage.
