Elevision, a premier digital-out-of-home (DOOH) media company in the UAE, has entered into a collaboration with Dubai Design District (d3), part of TECOM Group PJSC, to redefine urban digital media in global creative hub.
This move reinforces Elevision’s role as a key player in Dubai’s media landscape and falls in line with the UAE’s vision to develop the city as a global creative capital under the Dubai Economic Agenda D33.
With this expansion, Elevision is setting a new benchmark for DOOH engagement, brand storytelling, and audience connection in one of the world’s leading creative destinations.
Dubai Design District, a global creative ecosystem dedicated to design, fashion, architecture, and art, provides an unparalleled and far-reaching environment for brands seeking to engage with influential, creative audiences.
Under this collaboration, Elevision will introduce a cutting-edge digital network within the district, including 35 elevator screens and seven large-format outdoor digital displays. This will enable advertisers to connect with a highly engaged and multicultural creative community, reaching more than 1,000 businesses and 19,000 professionals operating within d3, as well as visitors from beyond.
Boosting Innovation in Urban Communication
Elevision’s expansion into d3 will elevate communication and engagement within the creative community, offering a seamless digital network that supports storytelling, collaboration, and interaction among tenants, visitors, and brands.
The digital screens will showcase a curated mix of content, including art, design, and fashion features, serving as a dynamic medium for creative expression and real-time community updates.
Niall Sallam CEO – Elevision
“This partnership represents a significant milestone for Elevision as we continue to grow our presence in Dubai’s most influential districts. By integrating our advanced digital network into d3, we are not only enhancing communication and engagement within the creative community but also contributing to Dubai’s D33 vision by fostering innovation, supporting business growth, and unlocking new opportunities for brands looking to connect with a highly sought-after audience.”
Enhancing Digital Engagement in the Creative Economy
The expansion introduces a cutting-edge digital media platform tailored to the destination’s thriving creative ecosystem. Incorporating high-resolution digital displays with real-time content management enables dynamic storytelling, fosters community-driven engagement, and enhances interactive experiences for residents and visitors alike.
In addition to community interaction, Elevision’s digital displays are a strategic platform for premium advertising. Luxury brands, lifestyle companies, design firms, tech innovators, and cultural institutions can expand their presence within Dubai’s creative economy, reaching targeted and high-value audiences in an immersive, visually compelling format.
Evolving DOOH Advertising and Market Growth
With this expansion, Elevision’s total digital screen network reaches 1,875 in the UAE. It reinforces its position as a pioneer in DOOH media and strengthens its role as a homegrown UAE brand, driving innovation and shaping the evolution of urban media landscapes.
Building on its successful expansion into the UK market in 2024, Elevision expands its digital footprint across the Middle East and Europe, cementing its position as a leader in the global DOOH industry.
As part of its commitment to driving innovation and digital transformation, Elevision will introduce AI-powered personalization, data-driven audience insights, and interactive advertising formats aimed at transforming urban communication.
The company remains focused on expanding its digital footprint across Dubai’s key districts, offering brands and agencies new, impactful ways to engage their audiences in high-value locations.
Elevision stays ahead of the curve in DOOH by leveraging the latest advancements in programmatic advertising, data-driven insights, and dynamic digital placements. It provides brands and agencies with smarter, more effective ways to captivate audiences and maximize ROI in Dubai and its expanding markets in the Middle East and Europe.
