Emirates has launched its Aircrafted KIDS initiative in the Middle East and North Africa, donating 800 bags to two non-profit organisations in Egypt.
According to the statement, the Aircrafted KIDS initiative was launched in recognition of the fact that, although education is a powerful driver of societal progress and economic empowerment, limited access to resources remains a significant barrier for children and youth.
To help address this, Emirates launched an initiative to donate essential supplies and limited-edition, handcrafted backpacks from its ‘Aircrafted by Emirates’ collection to organisations across Africa and West Asia, and now in the MENA region.
Educate Me and Resala serve local communities by creating a nurturing and inspirational space for financially disadvantaged youths to continue their education. With a longstanding legacy of supporting youth and a particular focus on education, Emirates aims to help both organisations’ students with their schooling by providing practical, stylish backpacks and stationery supplies.
The initiative reinforces the airline’s commitment to ‘connecting communities’ by building enduring relationships and making meaningful differences in the destinations it serves.
Abdalla Al Zamani, Country Manager for Egypt, Emirates, said that, “Education is one of the most powerful tools we have to change society, inspiring and empowering the next generation to build a brighter future.”
“We wanted to support that learning journey by providing the students at Resala and Educate Me with the essential tools for their education, along with a little piece of Emirates’ history, in the form of upcycled backpacks. We have a long and rich history serving Egypt dating back almost four decades, and we remain committed today, not just to scaling our operations but to enriching the surrounding communities too,” Al Zamani added.
Emirates Aircrafted KIDS initiative
Emirates Aircrafted KIDS initiative is a global community outreach program launched by Emirates as part of its broader sustainability and social impact agenda.
The initiative focuses on supporting children’s education by donating handcrafted, upcycled backpacks made from retired aircraft materials, along with essential school supplies, to underserved communities.
