Emirates Flight Catering to supply ready-to-eat meals for GMG’s retail network

By Arya M Nair, Official Reporter
  • Follow author on
GMG_Emirates Flight Catering partnership
Officials at agreement signing

GMG, a global well-being company operating leading brands across sport, everyday goods, health and beauty, properties, and logistics sectors, has partnered with Emirates Flight Catering, to launch an exclusive range of high-quality on-the-go meals.

Emirates Flight Catering and GMG’s Everyday Goods, Retail division have collaborated to supply freshly made food to GMG’s network of retail stores nationwide. This is the first time that Emirates Flights Catering has partnered with a retail giant to provide ready-to-go meals.

Due to many reasons, including rising urbanization, shifting demographics, and an increased number of working professionals and expats, the ready-to-eat food industry in the United Arab Emirates has been growing rapidly. These meals are prepared with the highest quality ingredients, with a menu curated by experienced Emirates Flight Catering chefs.

In addition, The entire range is also packed in recyclable materials as part of GMG’s commitment to sustainable food packaging. Both partners have committed to consistently monitoring customer feedback and incorporating this into the current and new meals being developed.

Moreover, Emirates Flight Catering is playing an integral role in supporting Everyday Goods on-ground store teams, training in food preparation, and customer service.

Mohammed A Baker_GMG_Emirates Flight Catering partnership
Mohammed A Baker
Deputy Chairman & CEO

“The country’s diverse population, comprising both locals and expatriates from various countries, has led to a rich culinary landscape. Driven by our customer-centric approach, we have worked with our partner Emirates Flight Catering to create a custom-made food range to fulfill and exceed customer expectations on ready, freshly prepared meals. The partnership is the first step in Everyday Goods – Retail’s commitment to innovate and develop food products that elevate the customer experience. This is only the beginning –with our partner, we plan to extend the range across stores and develop new categories tailored to our customer’s needs.”

Some ingredients will be sourced from Bustanica, the world’s largest hydroponic farm, recently established by a joint venture between Emirates Flight Catering and Crop One Holdings Inc., an industry leader in technology-driven indoor vertical farming. The 330,000 sq. ft. facility is geared to produce more than 1,000,000 kilograms of high-quality leafy greens annually while requiring 95 percent less water than conventional agriculture.

Mr. Mahmood Ameen, Chief Executive Officer, of Emirates Flight Catering commented that “This is a significant milestone and a strategic step for Emirates Flight Catering as we diversify and deliver exceptional food solutions within the retail sector, going beyond our well-established presence in aviation and events catering. Our talented team of multinational chefs has worked closely with GMG to develop a range of fresh and convenient ready-to-go meals that cater to the preferences of a diverse customer base. Every meal, whether it’s a sandwich, salad or poke bowl, is made fresh every day in our kitchens with the finest ingredients and freshest produce, and immediately delivered to GMG stores.

Everyday Goods incorporates GMG’s home-grown food brands, food retail stores, and distributed brands covering the entire food consumption chain from ‘farm to fork.’ It includes meat, seafood, Himalayan pink salt, herbs and spices, sausages and cold cuts, butchery, and marination, bringing brands such as Farm Fresh, Chef’s Choice, Klassic, Sapora, Noor Al Islami, RUH, and Quality 1st Choice to UAE consumers. Its supermarket brands include Géant, Franprix, Monoprix, and monop, and the recent acquisition, aswaaq.

Related: New Zealand apple brand Rockit to grow its Middle Eastern Market with Lulu partnership