Emirates Food Industries unveils its new dairy brand Hayatna in UAE

By Arya M Nair, Official Reporter
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Milk Products
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Emirates Food Industries (EFI) has launched Hayatna dairy products in UAE under its subsidiary National Dairy, which offers a wide range of food products sourced locally and internationally and produced using cutting-edge technology to meet the highest industry standards.

Hayatna has a range of products such as fresh juice, long life juice, long life milk, fresh milk, fresh flavored milk, fresh laban, fresh yogurt, Greek yogurt, fresh cream, ethnic range, spreadable cheese, and Mozzarella cheese.

EFI owns two farms and a factory in Al Ain, the National Dairy Farms (NDF), and the Masaken Dairy Farms (MDF), and the newly commissioned National Dairy Factory (ND). Both farms are considered market leaders in milk production and supply in the UAE.

With a total herd size of more than 6,000 producing more than 39 million liters of milk per year, the farms are located in Al-Ain with a footprint of 18,000 square meters of livestock housing facilities and operate state-of-the-art fully automated production process and milking parlors.

Wasfi Kaso
Wasfi Kaso

“At Hayatna we are proud to be 100 percent based and operating within the UAE. We are an Emirati company that provides a wide range of food products that are locally sourced and produced with the highest quality and standards. We strive to be an active partner in developing sustainable food security initiatives in the UAE. Our strategy primarily will focus on the establishment of reliance-free supply chain and production capabilities that will ensure our ability to supply food products in the UAE uninterrupted.”

“Our upstream and downstream capabilities will further enhance food security in the UAE. As we process agricultural commodities into the animal feed which in turn, we supply our dairy farms to produce fresh raw milk, subsequently to process our yield of raw milk into ready to consume products with the launch of our new brand Hayatna,” added Mr. Kaso.

EFI is one of the largest agriculture and dairy holding companies in the country. The company is committed to advancing food sustainability initiatives within the UAE by promoting food diversity, enhancing production using technology, increasing nutritional quality and value.

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