Emirates NBD honored by Retail Banker International for its leadership in the sector

By Rahul Vaimal, Associate Editor
Emirates NBD
Representational Image

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region has won top international recognition for its leadership in retail banking and digital innovation at the 11th annual Retail Banker International (RBI) Asia Trailblazer Awards 2020.

The bank was honored as the Best Retail Bank in the UAE for its continued market leadership, strong customer franchise and performance excellence. Emirates NBD was also awarded for its Excellence in Internet Banking in recognition of developments made in offering state-of-the-art features and a smooth user experience for its customers on the portal.

The banking firm also won the Excellence in Mass Affluent Banking award for its market-leading Priority Banking proposition that gave investment and financial planning solutions of global standard.

The lifestyle digital bank for millennials, Liv., was appreciated for its Social Media Marketing, including for its unique ‘win an island’ campaign that gave one lucky customer with their own private island. The platform is the fastest-growing banking facility in the country with over 400,000 customers and the banking brand of choice among the younger generation.

Suvo Sarkar, Senior Executive Vice President, Head of Retail Banking and Wealth Management, Emirates NBD was honored with the RBI Lifetime Achievement Award for his contributions in the banking sector for the past three-decade. Sarkar was recognized for his pioneering vision supported the bank to make regional and global accomplishments in retail banking and digital innovation.

Suvo Sarkar
Suvo Sarkar
Senior Executive Vice President
Retail Banking & Wealth Management
Emirates NBD

“We are honored to be once again recognized with multiple prestigious titles at the RBI Asia Trailblazer Awards. In the face of these extraordinary times, the awards are an encouraging testament to our customer-first philosophy and continued commitment to advancing digital banking innovation. These recognitions reinforce our standing as a frontrunner in the region’s banking sector as we continue to strengthen our proposition with many first-to-market innovations.”

Being an innovator in the regional banking sector, Emirates NBD has introduced several market-leading solutions to simplify banking and it is recognized as the most valuable banking brand in the country in the banker’s annual brand valuation league table.

The multiple recognition at the Asia Trailblazer Awards follows Emirates NBD’s win at the RBI Global Awards 2020 earlier in the year for Middle East Retail Bank of the Year and Liv.’s accolade for Best Use of Digital Marketing and Social Media.

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